About us

Sundays Insurance is the leading provider of cyclist insurance in the world. The company was founded and is managed by people who love to ride bikes. In fact, we started it because we love to ride and were previously unable to find insurance that met our needs.

Thanks to this passion and specialisation – coupled with a determination to think out of the box – we have been selected as Strava's exclusive global insurance partner. This is a huge feather in our caps and serves as validation from the cycling community that we’re getting it right!

Here are some of the people who have helped to make Sundays Insurance number one:

Theo Grobler
Theo founded the original Velosure in 2008. Velosure Australia was the first in the world to use the name Velosure, and the first at the time doing insurance specifically for cyclists on a stand-alone basis. The business soon took off and established itself as the market leader in Australia, distributing cycling insurance under multiple different brands. In 2013 the decision was made to expand the business to the USA and the UK. Today the business is operating under multiple brands in the USA, the UK and Australia, distributing insurance through amazing partners like Strava, Wiggle and Chain Reaction Cycles. Theo loves to ride anything with 2 wheels.
Aryna Edwards
Aryna was part of the original team that started Velosure Bicycle Insurance in Australia in 2008. Aryna knows first hand what the underside of a bus looks like while the wheels destroyed her bike and is very fortunate to be able to tell the story. She is the one keeping all the moving parts of the organisation together and is responsible for the global operations of Sundays Insurance. She has always had a passion for the outdoors, photography and sport, in particular for mountain biking. Her next big race is a 7-day stage race over 614km traversing the Garden Route of South Africa, The Transcape in 2018.
Arthur Goldberg
Arthur has over 20 years worth of experience in the UK insurance market, and is the team’s resident Ironman, with three races planned for next year. He recently completed Ironman Zurich, with a sub 6 on his bike. He rides to work on his Boardman which he built himself, uses a Felt for the road and a Cervelo P5 for Triathlons. He enjoys cycling in Regent’s Park and North London, and says cresting the top of Alpe d’Huez was one of his all-time most exhilarating cycling moments.
Orion Riggs
Orion is a member of the founding executive team at The Hollard Insurance Company, one of Australia’s most innovative and successful insurance businesses. He has held various senior roles at Hollard over more than 15 years, mostly focusing on launching new products and establishing strategic partnerships. Orion serves as a director of and advisor to Sundays Insurance. A passionate cyclist and occasional racer, he’s at his best when the road goes up. Outside of work, he is a doting husband and father. Orion holds degrees from the University of Southern California and the University of Kansas.
Jim Watts
Jim Watts is the Head of Technology for Sundays Insurance and has been working at the forefront of the industry for the past 20 years. He has been instrumental in producing the scalable technology platform, underpinning our insurance products, running securely in the Google Cloud. An avid cyclist and surfer, Jim lives on the beach in Sydney Australia, and can often be found in the lineup at South Bondi.
Guy Pitman
Guy holds a degree in economics and finance and joins the team with 15 years of insurance experience. Having worked extensively in South Africa and India where he focused on developing and launching products, establishing distribution channels and setting up new insurance partnerships. He’s passionate about adventure sports, being outdoors, family and is completely hooked on cycling. He is a collector of bicycles, new and old, and a proud father and husband. A successful year for him includes delighted insurance customers and a minimum of three mountain bike stage races.