Complimentary bicycle cover

Sundays 30 Days Free Insurance

New bike day is like your birthday, finding cash in your pocket, and popping bubble wrap all in one. It’s pretty much the best day of the year. Keep the magic going with Sundays cover.

New bike day is pretty much the best day of the year. Keep the magic going with Sundays cover.

We're proud to be a global perks provider for Strava

We're proud to be a global perks provider for Strava

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What we cover

30 days complimentary insurance*

*Activate your cover in-store on collection of your new bike and we’ll cover you for 30 days. T&Cs apply.

Accidental and crash damage to your bike
Malicious damage
Theft from and away from home
Bicycle hire reimbursement
New for old for life
Taxi fare reimbursement

What our clients say

How it works

Life happens and so do accidents - but that doesn’t mean it’s the end of the road for your bike. Enjoy carefree cycling with 30 days of complimentary insurance.

Step 1

Step 1

Purchase a new bicycle from any participating bike shop.

Step 2

Step 2

Activate your 30 days of complimentary cover online. No payment details required. No strings attached.

Step 3

Step 3

Ride off into the sunset enjoying envious looks from fellow cyclists.

Why choose Sundays?

Designed by cyclists, for cyclists

Our products aren’t designed by nameless faces in suits - they’re designed by cyclists (who sometimes wear suits) that have a deep understanding of the risks cyclists face.

We put our customers first

We’re not a “one-size-fits-all” insurer. That means no upfront premiums, inconsistent fee structures, or pre-packaged coverage plans. You can also cancel your policy at any time without any penalties.

Superfast claims settlement

We know how much cycling means to you. You can submit an online claim 24/7, and our expert team will work on it with one goal in mind: To get you back on the saddle as fast as possible.

Trusted by the best in the business

We’re proud to have established loyal, long-term partnerships with the likes of BikeFinder, QuoteZone.co.uk, Call Assist and Strava. We’ve been a global perks provider partner for Strava members since 2017

Get 30 days of complimentary cover in a few minutes