Friends of Sundays

Meet the Friends of Sundays—cyclists and advocates who embody the spirit of our brand. When you get a quote or coverage through one of our esteemed ambassadors, a referral fee goes back to support them.

Bicycle Recovery Experts
James and Richard, founded Backpedal through their shared love for micromobility, with the aim of getting people's bikes back after they had been stolen.



Cycling Vlogger
A Youtube channel dedicated to helping you get the most out of your cycling regardless of size, shape or age.


Alex & Paul, building the cycling community
London-based duo of Alex & Paul, bringing the cycling community together through coffee rides, worldwide escapes, and amazing cycling benefits.


Foft (Caliradokid)

YouTube and Instagram personality, mountain biking guru
Joe brings humor and high-octane adventure to the mountain biking world. Known for his big jokes and even bigger rides, he's a vibrant force in the online cycling community.



Pro Cyclist, Author, Entertainer
Phil isn't just about climbing hills; he's also about elevating the cycling community. A true advocate for road safety and clean sport.

Want to become a Friend of Sundays?

Are you passionate about cycling and want to make a difference? Join the Friends of Sundays as an ambassador and be a part of something bigger than just insurance. When you refer someone through your unique link, not only do they get top-notch coverage, but a referral fee goes back to you.