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Our story starts with

A lifelong passion for riding bikes

We’re glad you’re coming along for the ride.

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How it all started

Much to our co-founders’ delight, their passion intersected with an opportunity to start a specialist bicycle insurance company in 2008.

Ever since then, our team has been working tirelessly to get more people cycling, and keep them cycling. We currently cover cyclists in the United Kingdom, United States, and Australia, with more regions planned soon.

At Sundays, we believe that riding a bicycle makes you the best version of yourself. It also makes the planet happier and healthier which in turn, looks after us and those who come after us.

One small stroke that starts by trusting your balance, your bike, and yourself has the power to change the world.

How it all started

Much to our co-founders’ delight, their passion intersected with an opportunity to start a specialist bicycle insurance company in 2008.

Ever since then, our team has been working tirelessly to get more people cycling, and keep them cycling. We currently cover cyclists in the United States, United Kingdom, and Australia, with more regions planned soon.

At Sundays, we believe that riding a bicycle makes you the best version of yourself. It also makes the planet happier and healthier which in turn, looks after us and those who come after us.

One small stroke that starts by trusting your balance, your bike, and yourself has the power to change the world.

The cyclists behind the cover

A global perks provider for Strava

Since 2017, we’ve been the exclusive global bicycle insurance partner for Strava, one of the world’s leading fitness tracking and social media apps. Through this partnership, we give Premium members access to insurance benefits at no additional cost.

What we believe in

Our vision

Our vision is underpinned by the genuine belief that every time you hop on your bike, you make the world a little brighter - for yourself, for the people around you, and for our planet.

Our mission

It’s our mission to empower you to make the world a better place the best way we know how: By giving you the freedom to ride, commute, exercise, and play with peace of mind.

Authenticity

Our products aren’t designed by nameless faces in suits - they’re designed by cyclists (who sometimes wear suits) that have a deep understanding of the cycling world and the risks cyclists face.

Transparency

We don’t do upfront premiums or inconsistent fee structures. You get exactly what you pay for from day one - and if you change your mind within 14 days of signing up, we’ll even refund your premium as long as you haven’t claimed.

Trust

We know your bike isn’t just a bike, and we take the responsibility of covering your most prized possession seriously. Our team honours the trust our customers place in us and we consistently work to exceed expectations, from quoting to claiming and everything in between.

Why we love Sundays

30+ Years collective experience
Passionate about cycling

Why we love Sundays

Sundays are for riding at the crack of dawn while the rest of the city is asleep, even when the clouds look like rain. They’re also for sleeping in and moving slowly with the sun, exploring wherever your mood takes you.

They’re a day for lazy coffee rides, watching your kids taking their first independent pedal strokes in the park, or for having one last crack at your personal best before the weekend melts away.

They’re for tinkering, playing, pushing, laughing, and living. Ultimately, Sundays are for you.

Wherever they take you, we’ve got you covered on Sundays and beyond.

Join our team

Sundays is powered by countless cups of single-origin coffee and a stellar team of designers, developers, growth specialists, managers, and of course, cyclists. We’re always on the lookout for new talent, so if you’re passionate about the possibility of joining our team, please send your CV to [email protected]

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