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Women in Cycling: Jeyda Heselton of Fettle

As part of our mission to highlight women in cycling this Women’s Month, we caught up with the founder of Fettle, Jeyda Heselton.


Ride and Shine!

Sep 2019

We created the Ride and Shine project to bring the joy of New Bike Day to kids in rural South Africa. So far, more than 600 young cyclists have been supported by our wonderful customers!